So you have an infographic – Now what? You understand the power of creative visual content and how ultra shareable infographics are, but not quite sure where to begin to push your infographic out to the world… Let’s break it down with a simple step-by-step guide to infographic marketing, link building, brand exposure and eyeballs!
1. POST YOUR INFOGRAPHIC ONLINE
Create a “home base” for your infographic online. This is the main link you’ll direct people to and the page you’ll track within analytics. There are various places to post your infographic online:
− Website page
− Blog post
− Create a unique landing page
2. OPTIMIZE FOR PINTEREST
When uploading your infographic image, pay attention to the “guts” of your infographic including the title and description. Each time someone shares and pins your image online, these will auto-fill into the text field. Follow this guide on ‘How To Optimize Your Content For Pinterest Sharing,’ which includes:
− Image Title (Title and website name/credit)
− Image Description (Between 200-300 characters)
− ‘Pin It’ Button
− Track how many people are pinning your image: http://pinterest.com/source/yourdomain.com
3. INCLUDE A THUMBNAIL-READY IMAGE
Sites like Facebook look for square shaped images to use as thumbnail images within posts. Be prepared and control how your infographic post is displayed by including a thumbnail-ready image.
Here’s an example of what this looks like in practice: http://www.medicalwebsitedesignpros.com/free-infographic-the-science-of-sleep/
4. DISPLAY AN EMBED CODE
For even more control over how people share your infographic and how inbound links point back, create an embed code and display it below your infographic. In this example, BostonTweetup has included an embed code directly under his infographic along with the text “Embed 3 Phases To Networking Success on Your Site: Copy and Paste the Code Below.” See it here: 3 Phases to Networking Success.
Create your own using the Embed Code Generator [For WordPress]: http://infographicjournal.com/embed-code-generator/ – Read more about this tool on Authority Labs, Infographic Marketing 101: Embed This Codes: http://authoritylabs.com/blog/infographic-marketing-101-embed-this-codes/. You can also snag the html code directly from the original image.
5. SUBMIT TO ONLINE DIRECTORIES
An easy albeit time-consuming process (and in some instances paid) to gain traffic and SEO-friendly links. However, NOT all infographic directory sites are created equal, check out “Infographic Submission Sites – The Good, Mediocre and Ones To Avoid” for the low-down on where to focus your efforts and how these sites differ.
60 INFOGRAPHIC DIRECTORIES:
THERE’S MORE: 190 Infographic directories (some for niche topics):
My Blog Guest Infographics Gallery is a bidding platform that allows you to submit original infographics to an audience of potential guest bloggers looking for content for their websites: http://myblogguest.com/forum/features.php#infogr.
6. SHARE VIA SOCIAL MEDIA
No explanation necessary here – this is OBVIOUS. Use tools like Tweetdeck, Buffer, Hootsuite, Sprout Social, or the social media dashboard of your choice to schedule posts and engage with your network.
Share via bookmarking & social discovery sites:
7. SET UP A BIT.LY LINK FOR STATS
You need a quick and easy short link to track your marketing efforts throughout the web. Create a unique bit.ly link on https://bitly.com/ to share via social media and monitor your social stats. Track how and where your infographic is being shared to figure out what’s working and what’s not and of course, adjust your marketing strategy and efforts as needed.
IF YOU PLAN ON PRINTING YOUR INFORAPHIC:
Consider including a QR code at the bottom of the infographic with a unique bit.ly link to your company website or contact page (not to the infographic site – you want to separate the stats). QR code generator: http://qrcode.kaywa.com/
8. GET CREDIT WHERE CREDIT IS DUE
You can create an embed code, a bit.ly link, the perfect tile, description, tags, etc., but the internet is an animal you can’t fully control no matter how hard you try – but you CAN try! First and foremost make sure your company/name/logo/etc. is directly on the image – this can be as elaborate or as simple as you want it to be.
Next, tack your infogrpahic IMAGE online and contact any blogger/site directly if they fail to link back or credit your infographic.
− Set up a Google alert for your infographic title: http://www.google.com/alerts
− Run Google image searches to see where your infographic is popping up: http://www.google.com/imghp.
SOURCES & RESOURCES
Getting the Maximum Number of Links From Your Infographic (SEOMOZ)
The Ultimate Guide to Marketing with Infographics (unbounce)
How to Promote an Infographic (Tasty Placement)
5 Ways to Get Your Infographic to Go Viral (Quick Sprout)
ABOUT THE AUTHOR:
EvonaWiktoria is an Infographic Designer & Digital Media Marketer. Check out her infographics portfolio and why you should hire her. Contact via email firstname.lastname@example.org or on Twitter @evonawiktoria.